.png)
If you’ve ever searched for something on Google and clicked on the first result, you’ve seen SEO (Search Engine Optimization) in action. SEO is the process of getting a website to show up higher in search results so more people can find it. But it’s not just about ranking—it’s about getting the right people to your site.
Many businesses make the mistake of trying to rank for everything at once. But a smart SEO strategy focuses on a core set of keywords first. We use a 7-keyword strategy, meaning we choose seven essential search terms that are most relevant to your business and your customers.
Why seven? Because focusing on a small, strategic set of keywords allows for:
These keywords should match what potential customers are actually searching for—not just what you think they should search for.
Many people focus on ranking for keywords but forget why someone is searching in the first place. This is called searcher intent, and it’s one of the most overlooked (but most important) parts of SEO.
There are four main types of searcher intent:
A strong SEO strategy makes sure your website has content that matches all these searcher intents. That way, no matter where someone is in their decision-making process, they can find you.
Once the right keywords are chosen, it’s time to optimize your website so search engines (and people) can easily find and understand it. This includes:
Search engines love fresh, useful content. That’s why blog posts, guides, and FAQs are a big part of SEO. But not just any content—high-quality content that matches searcher intent and includes your core keywords.
For example, if one of your main keywords is "best running shoes for beginners", you wouldn’t just throw that phrase into random blog posts. Instead, you’d create a helpful guide on choosing the best running shoes for beginners, comparing options, and answering common questions.
Google trusts websites that other reputable sites link to. These links, called backlinks, act like “votes of confidence” for your website. The more high-quality sites that link to you, the better your rankings.
How do you get backlinks?
There’s a lot of talk about AI doing SEO, but SEO isn’t just about numbers and automation—it’s about people. AI can generate content, analyze data, and automate tasks, but it lacks:
AI-generated SEO can sometimes feel robotic and disconnected from what people actually need. That’s why an SEO expert is still essential. A real person understands the audience, thinks critically, and adjusts strategies based on real-world insights—something AI just can’t do effectively on its own.
A professional SEO service typically includes:
✅ Keyword Research & Strategy – Finding the best 7 core keywords to target
✅ Website Optimization – Making technical and content improvements for better rankings
✅ Content Creation – Writing blog posts, articles, and landing pages to attract searchers
✅ Link Building – Getting high-quality backlinks for better credibility
✅ Performance Tracking & Adjustments – Regularly analyzing data and improving strategy
Without SEO, your website is like a store with no sign—it’s there, but no one can find it. SEO helps people discover your business when they search for products or services like yours.
It’s not a one-time fix; it’s an ongoing strategy. Google’s rankings change, competition increases, and new keywords become important. That’s why having an expert manage your SEO (instead of relying solely on AI) gives you a real advantage.
Want to make sure your business is found online? Start with a smart, people-focused SEO strategy today!
Marketing consulting is like having a business coach, but specifically for getting your brand in front of the right people and turning them into loyal customers. It’s about finding what’s working, what’s not, and how to make your marketing efforts more effective. Inside you'll find out exactly how we do it.
